Tag Archives: Pencitraan Merek

When Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers? No they bought the brands

Posted on August 1, 2012 by Attck

Why Brand Building Is Important. Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise … Continue reading →

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